Fashion Films are Making a Comeback and Here's Why

In many ways, fashion is a storytelling device that designers use to weave a cogent world that their vision inhabits. This is also why we buy into fashion -- to become a part of the designer's vision for the brief instant that we wear their creations. Traditionally, designers have tried to lure the public at large into their world via lookbooks, fashion shows and retail environments, but ultimately these are all limited in the emotional investment they require from the viewer -- still images onl...